Effective Date: 01/08/2026
Last Updated:  01/08/2026

SBS Private Hire Limited

Applies to the following brands operated by SBS Private Hire Limited:

• Dunmow Minicab Company
• Fly Stansted Taxis
• First Light Taxis
• Jim's Travel
• Any other trading names operated by SBS Private Hire Limited

SBS Private Hire Limited ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the rights you have regarding your personal data.

By using our websites, passenger applications, booking services or travelling with us, you agree to the practices described within this Privacy Policy.

1. Who We Are

SBS Private Hire Limited operates several transport brands providing private hire, airport transfer and passenger transport services throughout the United Kingdom.

For the purposes of UK data protection legislation, SBS Private Hire Limited is the Data Controller responsible for your personal information.

2. Information We Collect

Depending on the services you use, we may collect:

Personal Information

• Full name
• Telephone number
• Email address
• Home or billing address
• Business details (where applicable)

Journey Information

• Pickup address
• Destination
• Journey date and time
• Flight information
• Booking notes
• Passenger numbers
• Vehicle requirements

Payment Information

Where payments are processed electronically, payment card information is handled securely by our payment providers.

We do not store full debit or credit card details on our own systems.

Website Information

When visiting our websites we may automatically collect:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Time spent on our website
• Cookies and similar technologies

3. How We Use Your Information

Your information may be used to:

• Process bookings
• Dispatch vehicles
• Communicate about your journey
• Confirm bookings
• Monitor service quality
• Process payments
• Provide customer support
• Investigate complaints
• Recover unpaid balances
• Improve our services
• Prevent fraud
• Meet legal obligations

Where you have provided consent, we may also send service updates or marketing communications.

4. Our Legal Basis

We process personal information under one or more of the following legal bases:

• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Your consent (where required)

5. Sharing Your Information

Your information may be shared with trusted third parties where necessary to provide our services.

These may include:

• Licensed private hire drivers
• Driver dispatch platforms
• Payment processors
• Communication providers
• IT support providers
• Website hosting providers
• Airport operators (where required)
• Regulatory authorities
• Law enforcement agencies where legally required

We never sell your personal information to third parties.

6. Data Security

We take appropriate technical and organisational measures to protect personal information against:

• Unauthorised access
• Loss
• Theft
• Misuse
• Alteration
• Unlawful disclosure

Although no online system can ever be guaranteed completely secure, we continuously review and improve our security procedures.

7. Data Retention

We only keep personal information for as long as necessary.

Retention periods vary depending upon the information collected and legal requirements.

For example:

• Booking records
• Accounting information
• Customer correspondence
• Complaint investigations

may be retained where required for taxation, legal or regulatory purposes.

8. Marketing

We will only send marketing communications where:

• You have requested them; or
• We are legally permitted to do so.

You may unsubscribe at any time.

Service-related communications regarding existing bookings are not considered marketing.

9. Cookies

Our websites use cookies to:

• Improve website performance
• Remember preferences
• Analyse website traffic
• Enhance user experience

Full details are available within our Cookie Policy.

10. CCTV & Vehicle Cameras

Some vehicles operating through our brands may use CCTV or dash cameras for:

• Passenger safety
• Driver safety
• Crime prevention
• Insurance purposes
• Accident investigation

Footage is only accessed where necessary and retained for an appropriate period.

11. Telephone Calls

Calls to our booking offices may be recorded for:

• Staff training
• Quality assurance
• Complaint investigation
• Fraud prevention
• Security

12. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion (where applicable)
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent where consent applies

Some rights may be limited where we are legally required to retain information.

13. Children's Information

We do not knowingly collect personal information directly from children without appropriate authority.

Journey bookings made on behalf of children should be completed by a responsible adult.

14. Third-Party Websites

Our websites may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites.

15. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on our website together with the effective date.

16. Contact Us

If you have any questions regarding this Privacy Policy or how your information is handled, please contact:

SBS Private Hire Limited

Email: dispatch@sbsprivatehire.co.uk (or your preferred email address)

Website: www.sbsprivatehire.co.uk

17. Complaints

If you are unhappy with how we have handled your personal information, please contact us first so that we have the opportunity to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been handled unlawfully.

Website: https://ico.org.uk